EC6009E - Airlines Strategy

Objectives

General objective:

After completing this module, the student will be able to :
- Understand the strategies applied by airlines and airports.
- Describe and analyze airline strategies using the main concepts, methods and tools of strategic management.
- Identify the key success factors of airlines
- Acquire the methodology for the implementation of a strategic approach
- Understanding the principles, practical factors, and strategies applied by airlines and airports in aviation industry;
- Analyze airline strategies using the main concepts, methods and tools of strategic management;
- Understand the interrelationship between different aviation parties, including airlines, airports, air traffic control, air cargo terminal, etc., in aviation industry;
- Identify the key success factors of airlines;
- Acquire the methodology for the implementation of a strategic approach.

Detailed objectives:

After completing this module, the student will be able to :
- Explain what an airport strategy is
- Explain the different strategies applied by the majors and lows cost
- Understanding the importance of strategy by “design” through clear vision, mission and values and how internal and external factors play a role in achieving strategy objectives.
- Explain how airport strategy are driven by the competition, the regulations, the evolution of the market and the relations with customers and local communities
- Analyze the impact of airport coordination on airport strategic development
- Have a critical mind about the different strategies used by airlines and airports
- Understand the importance of strategy applied by major airlines and low cost airlines;
- Understanding the importance of strategy by “design” through clear vision, mission and values and how internal and external factors play a role in achieving strategy objectives.
- Recognize the importance of practical issues in aviation industry;
- Acquire basic knowledge and tools of the air transport system structure and basic knowledge of commercial airline.