EC6004E - Developing Extra Aeronautical Activities

Objectives

General objective:

After completing this module, the student will be able to :
·Describe how to develop sales management to face increased competition and to finance airport development
·Explain of the importance of extra aeronautical activities for the economy of the airport and the quality of passenger services.

Detailed objectives:

After completing this module, the student will be able to :
·Analyse how to maximize non aeronautical revenues
·Analyse the main characteristics of all the key extra aeronautical activities :
- car parks and access.
- airport catering
- airport publicity
- airport shops
- rent cars market.
·Adapt business development in airport from an infrastructure point of view.

Form of assessment

Total assessment hours: 2