EC6006E - Airport strategy

Objectives

General objective:

After completing this module, the student will be able to :
•Identify the key success factors for an airport
•Acquire the methodology for the implementation of a strategic approach
•Criticize the strategy of an airport

Detailed objectives:

After completing this module, the student will be able to :
-explain what an airport strategy is
-explain how airport strategy are driven by the competition, the regulations, the evolution of the market and the relations with customers and local communities
-evaluate the financial impact of your strategic choices
-explain what are the key drivers to develop passenger and cargo traffics and to compare the specificities of both traffic types.
-describe the strategic role of an airport CEO
-analyse the impact of airport coordination on airport strategic development
-compare the strategies of the main French airport operator groups

Form of assessment

Total assessment hours: 3