EC6006E - Airport strategy
Objectives
General objective:
After completing this module, the student will be able to :
•Identify the key success factors for an airport
•Acquire the methodology for the implementation of a strategic approach
•Criticize the strategy of an airport
Detailed objectives:
After completing this module, the student will be able to :
-explain what an airport strategy is
-explain how airport strategy are driven by the competition, the regulations, the evolution of the market and the relations with customers and local communities
-evaluate the financial impact of your strategic choices
-explain what are the key drivers to develop passenger and cargo traffics and to compare the specificities of both traffic types.
-describe the strategic role of an airport CEO
-analyse the impact of airport coordination on airport strategic development
-compare the strategies of the main French airport operator groups
Form of assessment
Total assessment hours: 3
In brief
ECTS credits 0
Number of hours 63.5
Contact(s)
Places
- Toulouse