EC5022E - Pricing and revenue management

Objectives

General objective:

At the end of the course, the student will be able to explain what is differentiated pricing and revenue management, and to apply those principles in a simplifed way in real cases.

Detailed objectives:

At the end of this course, the learners should be able to:

- characterize the behavior of airline demand
- explain the pricing behaviour of airlines in relation to the structure of airline markets
- determine airline prices and behaviour in a simulated environment
- explain the concepts of differential pricing, price discrimination and revenue management
- apply the principles of differential pricing and revenue management in a simplified way in real life cases in diverses industries.

Hours

• Lecture : 2h
• Supervised Practical Work : 13h
• Labs work : 12h